Digital Marketing & Social Media Suggested Best Practice
If you have continued the conversation on your social and digital channels during the center’s closure due to COVID-19, you are ahead of the game and one step closer to being on the top of their list of places to go when they can get out of the house.
If you haven’t continued the conversation, now is a great time to start as you are reopening. Keep with your current digital & social channels and don’t look to jump on a new platform.
Content to get started immediately is available from Bowling University, whether you are waiting to open or are open and welcoming customers back.
Digital Marketing Resources - COVID-19
On this page, you will find two galleries to help you in either campaign. The Bowling University Team is continuing to add content to these galleries.
Additional resources are available via Strike Ten Entertainment’s Social Media Content Bank. If you have questions or need assistance with the STE Social Media Content Bank, please contact Toby Brown - email@example.com
If you have questions about how to post content to your digital platforms, Bowling University is available to help answer your questions. Email us at firstname.lastname@example.org or give us a call.
Suggestions and/or Recommended Best Practices
Use your database and send specific messages to your different groups or audiences. (ie, Birthdays, league bowlers, arcade players, general open play...etc.)
Avoid emails which are all about selling, unless they can make the purchase via the email to secure a special which might only be available prior to your reopening.
Increase your email frequecy as you get closer to the grand reopening and after the reopening for the next 30-45 days.
SMS (Text Messaging)
If you don’t have a current SMS program in place, this might not be the best time to start during the reopening.
For those who have a SMS program in place, this is a great time to plan and prepare your reopening SMS campaigns and schedule these. Keep a few things in mind with SMS campaigns:
Remember to continue the conversations on your social and digital channels during the center’s closure, reopening and well after the reopening. While the message and the frequency will change with time, the mindset of showing and sharing should continue. Social media is called social for a reason and this is because people want to interact with your center.
Continue to capture data from your guests and remember to target your messages to them. Good marketing means getting the right product in front of the right guest at the right time which will lead to them engaging in the offer.
Finally, remember to schedule campaigns in advance to provide a clear and consistent message across all of your digital platforms. While it is a lot of work, it can be done and is a valuable tool in the overall marketing strategy to engage with your guests and keep them coming back.