Building Future League Bowlers
Hopefully you have been in constant contact with your league bowlers to keep them updated since our fall league season came to a quick stop. During this time there have probably been many discussions about league payouts and finishing the season when the center reopens. While those are great and we are happy to get our league bowlers back, we can be looking toward the future and building some new league bowlers to continue the league bowler life cycle.
With the 2nd chance to make a 1st impression, we should also be planning our learn-to-bowl and have a ball clubs to get new bowlers into the bowler life cycle (downloadable pdf).
There are two great programs which are focused on “business building” by using instruction for youth and adults.
Each of these offer 4-weeks of instruction to help the guests knock down more pins and begin them on the journey to becoming a league bowler.
The key to growing your future league bowler base with the programs is rolling these bowlers over into the next program available on week number 5.
Yes, we are going to keep the fun going and transition them to an 8-week program where they get their own bowling ball fit and drilled for their hand. In the current situation, people who enjoy bowling would really like to have their own bowling ball. During these weeks we are continuing with limited instruction and embedding the habit of bowling weekly.
From this have-a-ball club these guests can transition into more of a social “league” such as a “Craft Beer” or “Women & Wine” club.
Now is the time to have your flyers, posters and other marketing materials ready to welcome guests and begin building potential league bowlers for next fall and beyond.